Reggie commented that it's "beyond anything Nintendo has ever done before", and that statement rings true when you take a look at the structure of both the Wii and DSi Shop Channels. It's clear that the eShop is a huge step forward.
It was confirmed today that Nintendo will be making available 10 separate game trailers for upcoming titles very soon, and there was also a re-confirmation to clear the air about game demos. Not only will we be able to access demos of downloadable titles later this year, but there will also be a try-before-you-buy system in place for retail software as well. That in itself is a key statement.
The discussion on the eShop was rounded off with a brief run-through on 3D Classics: Excitebike as well as Pokedex 3D. The latter offers 16 Pokemon creatures up front, with additional data being collected via SpotPass and by scanning AR markers. Surely, more details on that aspect are to come. Reggie also emphasized that this is content that is not available in stores, and unlike the DSi Shop, it "couldn't be easier" to find what you're looking for (while also seeing a bunch of other doo-dads along the way.)
E3 2011 >